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Marketing & Editorial Projects

Symantec: Packaging Copy

Remember when software came in packages on the shelves of computer stores? For several years, I wrote the packaging copy (and accompanying data sheets and web copy) for Symantec’s consumer products, including Norton SystemWorks and Norton Internet Security.

Although your company may not need copy for a physical box, I can help give your product the best possible messaging on your website, online app stores, and other platforms.


Norton SystemWorks saves you time, money, and trips to the computer store for more programs. And because its powerful tools are integrated, it can tell you the right tool to solve—or prevent—each specific problem. Exactly how could Norton SystemWorks save you from computer problems?

Tuesday, 8:18 a.m.
Virus caught!

Where did all your Microsoft Excel budget files go? Could their disappearance have something to do with that strange message you saw on your computer screen yesterday? You head for the store to buy Norton SystemWorks, and after Norton AntiVirus gets rid of that nasty virus, Norton Utilities recovers your missing files. Good thing you got the infection fixed before you sent the files to your accountant!

Thursday, 4:19 p.m.
Now it really runs fast

Your computer used to scream along like a Concorde, but lately it’s been acting more like an overloaded cargo plane. Time to run SpeedDisk and Norton Optimization Wizard. Now even that humongous database program is loading quickly.

Other Projects

Apple Store Japan calendar of events

Apple: Apple Store Japan Calendar of Events

July 8, 2018
American Surveyor magazine cover with Epcot photo

American Surveyor: Disney World Magazine Article

July 12, 2018
Hollowed-out book with flask

Apple: In-store Event Flyer

July 10, 2018

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