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DNA strands
Marketing & Editorial Projects

Apple: DNA Sequencing Solutions Brief

This two-page solutions brief for Apple’s Enterprise Sales division discussed how Mac computers could be used for analyzing DNA samples.


A new generation of hardware and software is bringing dramatic reductions in the cost of DNA sequencing, combined with extraordinary improvements in throughput. While the plummeting costs are making sequencing available to a wider range of labs than ever before, smaller organizations are finding it difficult to manage the massive amounts of data generated by these new instruments. The typical approach of deploying compute clusters with network-attached storage is not practical without ongoing IT support. Fortunately, there’s a better alternative: an Apple Mac Pro workstation with Xserve RAID for terabytes of easy-to-use direct-attached storage.

“If I have a project that is technical or scientific, Patty is the one I always recommend. She can turn technical information into clear and concise communications, and she is thorough down to every detail.”

— Apple graphic designer

Other Projects

Cisco booth at trade fair

Cisco: “Cisco Live” Conference Case Study

July 6, 2018
Video monitor showing heart surgery; surgical staff in background

Apple: Digital Video in Medicine White Paper

July 9, 2018
E-book reader

Amazon: Kindle User Guide

July 11, 2018

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